Who’s the Hidden Hypnotist?

The Super Bowl is over. But there’s still that voice in the background. Listen:

“You are now interested in college basketball. You are passionately interested in college basketball…”

It doesn’t matter if you never went to college, or if your alma mater didn’t have a basketball team, or if you’ve never attended a game. Now, suddenly, for no apparent reason, you’ve just got to have college basketball! You’ve got to get a new and bigger TV set in time for March Madness, the Big Dance, the Final Four, blah-blah-blah–You are passionately interested in college basketball…

Whose voice is that? Millions of people obey it without knowing who it is. Folks, don’t you think you ought to know whose orders you’re obeying?

The answer to that question might surprise you.

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