Is Self-Promotion a Bad Thing?

Every time I turn on Rush Limbaugh lately, he’s schlepping his book. His daily radio program has 20 million listeners, he’s already famous,his book’s been on the New York Times bestseller list for several weeks in a row–and still he’s plugging it.How many gazillion copies is he going to sell?

Then we come to my books…

For a long time we were thinking of biting the bullet and hiring a publicist. Then we began to notice that it seems all a publicist will do is send out emails to people who immediately delete them. Gee, I could do that myself. I get several dozen emails a week from assorted publicists, inviting me to review books I never heard of, written by people I never heard of, usually on subjects that either don’t interest me or that don’t fall within any of the areas I write about. With all due respect, the saga of an aspiring Country & Western singer’s struggle to kick this or that disgusting habit just doesn’t float my boat. I don’t have time even to read the emails, let alone the books.

Somehow I just can’t bring myself to do what Rush does and subject my tiny audience to a perpetual commercial. No, I must be more subtle and polite than that.

So, look, if you’ve read any of my books and liked them, tell your friends about ’em. And if you haven’t, try ’em. Because people do ask me about this fairly often, let me say you can order my books from right here on this blog: just click “Books.”

There, I’ve said my piece.


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