Among the more mystifying messages broadcast on black-and-white TV during my childhood was this: “Don’t stir without Noilly Prat.”
What in the world could it mean? There was this guy all dressed in black, with a cape, advancing on this lady. What was he going to do to her? What was he? I was too young to have any knowledge of vampires, but I think I would’ve agreed that this was one.
What kind of a name was “Noilly Prat”? Was it a person or a place? Probably it was the name of the man in black. And then there was something about “Vermouth.” We had Vermont Maid Maple Syrup with our pancakes. Could there be a similarity?
I used to shudder when I saw this ad. To this day, I get the willies whenever any man, dressed all in black, with a cape, and you never see his face, suddenly rises up before me and silently drifts toward me. It quite puts me off.