We are being mercilessly pelted with “Game Day!” ads. Any kind of product you can think of, any good or service, is tied in with the Stupor Bowl.
Incidentally, that’s what Sunday is for. Football. Sabbath-schmabbath. Worship? I think we’re being invited to worship football. And bottomless consumption.
I used to like football, long ago; but over the years I have come to detest it. I think it’s the incessant self-promotion that turns me off. It reminds me of pro wrestling, without pro wrestling’s charm and elegance (I am speaking comparatively).
The objective of pro sports is to mine the public and extract wealth. It once was done entertainingly. Now they’ll do it any way they can.
Commercials built around football: two obnoxious thwoppings for the price of one.