(Thanks to Susan for the tip)
This is the most obnoxious commercial I’ve seen in years. Something about financial planning seems to inspire ad men to their very worst efforts.
Here we have the teenage daughter playing the cello but ohnotoobad, she can’t go to the music academy because it’s too expensive and they ain’t got a pot or a window–that’s why Mommmm drives that crummy old car that stalls all the time. But unbeknownst to Little Miss Cello, Mommm has gone to Principal.com for her financial planning, and they’ve got it covered. We get to go to the dreadfully expensive music academy after all.
“I still have this car so you can afford to go,” Mommm explains. Heartstring time. They dive into each other’s arms.
Uh… where’s Daddy?
Shut up! Get out of here, Mr. Man, we don’t want you around! We don’t need you! Principal.com has got us covered. (Is Principal.com all women?)
Ah, well–is there any sacrifice too great to make for Higher Education?
Thousands of ’em, I’d say.