The Inflexible Left

You’d think rigidity would be a weakness–failure to respond effectively to changing circumstances, sticking with a strategy that has so far yielded only defeat. A general who does that loses battles: can even lose the war. To keep on doing things that don’t work is taken as a sign of deep foolishness.

But consider this.

The Bud Light beer campaign–“You can be a tranny, too! Just drink our beer!”–featuring a transgender “influencer,” has lost $20 billion so far. It has been a disaster.

And yet this week Bud Light received a “Creative Marketer of the Year” Award–even though the unnamed marketer whose bright idea this was has been “put on leave” (translation: fired).

Had some other company managed to lose $30 billion, would they have received the award instead?

Supposedly the award was decided upon before the calamitous results came in; but don’t hold your breath waiting for Bud Light to give back the award.

Somehow Far Left Crazy gets away with follies that would destroy anyone else who practiced them. They never back off, they never change course, they double down on every losing bet–and they’re still here! Is failure, to them, just another form of success?

I suspect that so much money and so much labor has been poured into folly that its perpetrators can’t back down. Inertia–and sheer wooden-headedness–continues to propel them toward disaster: too much momentum to overcome.

Maybe that’s a good thing! Maybe Woke will someday go right off the edge of the cliff, never to be heard from again.

We can always hope and pray… and keep up the boycotts.