‘Diverse’ Characters Drive Down Marvel Comics Sales

Image result for images of comic thor as woman

You’re supposed to outgrow comic books, hopefully by the time you’re 12 years old or so. Nevertheless, every summer brings another batch of movies based on stupid comic books.

Well, Marvel Comics sales are in the toilet, and the company president in charge of sales made a huge faux pas recently by saying the reason the sales are down is because Marvel’s “diversity push” has turned a lot of people off ( http://atlantablackstar.com/2017/04/04/marvel-vp-claims-sales-due-diversity-push-quickly-walks-back-statement/ ).

“We saw the sales of any character that was diverse… people are turning their nose up against.”

Oops. Shouldn’t have said that. So now he has to recant, but it’s always hard to lasso the truth once you’ve let it out of the paddock. Maybe he can claim sales are down because the Russians hacked their system.

By the way, how does any individual, superhero or just plain schlub, be “diverse”? Multiple personality disorder?

Well, what do they expect? They turn The Mighty Thor into a woman (!), Captain America into a crypto-Nazi, and try to represent every known ethnic group with a caped superhero–I mean, is that mind-numbingly tedious, or what?

Adults still fixated on comic books: I call it culture rot.

About leeduigon

I have lived in Metuchen, NJ, all my life. I have been married to my wife Patricia since 1977. I am a former newspaper editor and reporter. I was also the owner-operator of my own small business for several years. I wrote various novels and short stories published during 1980s and 1990s. I am a long-time student of judo and Japanese swordsmanship (kenjutsu). I also play chess, basketball, and military and sports simulations. View all posts by leeduigon

12 responses to “‘Diverse’ Characters Drive Down Marvel Comics Sales

  • Linda Sorci

    Well, Lee, I’m really speechless. I honestly don’t know how to comment on this. The absurdity is overwhelming. Society has hit the skids and the slime in the pond is too thick for many to climb out – there’s a ‘beware of quicksand’ sign just ahead.


  • Phoebe

    I suppose it stands to reason that a company’s sales would be “in the toilet” when its product has been wallowing there for so long.

    As for grownups still fixated on comic books, doncha know that now they’re called “graphic novels” and you can minor in them — or at least in “popular culture” — at the university where I used to teach? Graphic novels. A participation award of sorts for people who can no longer read real novels. (Pardon my crankiness. I’m an old fogey.)

    Liked by 1 person

    • leeduigon

      Yes, we are all embittered old fogeys with no feel for the glorious wonderfulness of modern culture. Here I would add a raspberry, if I knew how to spell it.


      • Linda Sorci

        Maybe Joe Collidge can help with the spelling lol

        Liked by 1 person

      • UnKnowable

        I have to laugh, when I think of the troll that came by to enlighten all of us a while back. I’m thankful for every day of perspective that I’ve gained with regard to life.

        Like many people, when I was young I was impatient and couldn’t understand why older people seemed so cautious and conservative. Now I know exactly why; it’s because they have learned life’s lessons and don’t want to make the mistakes of their youth.

        So, call me a fogey if you’d like. Most of the people doing the name-calling are still on the steep part of life’s learning curve. I’ve been where they were and know how it feels to be there. I don’t intend to go back.


  • UnKnowable

    I was astounded that the president of Marvel Comics has decided to double down on the “diverse character” idea. However, it seems to fit in well with the other forms of madness being promulgated these days.

    Then there’s the subject of comic books and adults. WTH?!?!?!?!?!?! I gave up on comic books in my early teens, if that late in life. One day it was Beagle Boys and Donald Duck, the next day it was Hot Rod magazine and Car & Driver. I kept buying Mad until I was out on my own, but as soon as I faced the realities of adult life I just lost my taste for such things.

    But comics seem to be a big deal and Marvel Comics is at the center of it all. Frankly, I think it’s silly at best. I saw the first X Men film with a friend and was not impressed. These nearly ubiquitous zombie shows all have their roots in the world of comics. I don’t get it at all.

    Perhaps reality is just too intense for the upcoming generations. Perhaps their attention spans are now down to such minute lengths as to make anything else too difficult to read. As the grandfather character stated in a John Hughes movie: “People don’t grow up anymore, they stay jackasses their whole life”. I can’t improve on that statement. 🙂


  • charles g

    Any business model that looks to get into new markets while leaving its existing customers behind is doomed to fail.Did the DNC not teach you anything?


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