How could this have possibly failed to catch on? Well, it was competing with “gender” for center state, and then along came COVID. I mean, no one can juggle all the Far Left Crazy schemes without dropping a few of them.
I find it a useful rule of thumb, when encountering any New & Exciting Great Idea, to ask “What would happen if everybody did it?” If the answer to that question is either “We lose our liberty” or “We go extinct,” this this is a stupid Great Idea and ought to be rejected.