It’s not a rabbit at all, but a pika–furry little animals that live on mountainsides, amid the rocks. We have some in North America.
This is the “Ili Pika,” from a remote region of China. Until these photos were taken, it hadn’t been seen in 20 years. Please ignore the narrator’s blather about Global Warming causing this animal to go extinct. They only say that to make you believe you have to give the government a lot more of your money and expanded powers to trouble your lives.
Yes, it would be a tragedy to lose such an adorable little creature. Maybe a captive breeding program could ensure its survival. If it lived in America instead of China, something like that would already be happening.