Gee, you miss stuff like this when you don’t watch TV.
This ad is supposed to make you want to buy a Jaguar–sight unseen, of course. All we see is freaky models who don’t look quite alive–or quite human, for that matter–doing freaky things.
Someone said, “Now we know where the ad team for Bud Light went.” But this is worse. Someone else said, “We’re here to delete ordinary.”
How about a little honesty? For instance: “Hi! We’re always looking to recruit new faces for our jolly squad of perverts and wackos. If you think you might be weird and twisted enough to be one of us… shave your head, dye your face, and wear a tutu. And don’t worry about looking for us: we’ll find you!”
So much for Western civilization.
The ad is a year old. The real story is that the company’s sales dropped massively since that ad came out. (I think the number is from over a thousand in the month prior to the ad release and then this year, same month, only 49 units.) They’re blaming the drop not on the hard pivot in marketing but on people waiting for Jaguar’s electric vehicles to release…
Their sales dropped 90% or so, I’ve heard. I’m surprised they didn’t dry up altogether.
Wouldn’t surprise me in the least if they got a big subsidy for that “ad”.
From who?
Freaks! And look at the expression on their faces. I would say sadness intersecting with anger and hate.
It’s as if all they have to offer is misery. Hey, I know, I’ll spend a bundle on a Jaguar so I can be miserable too. 🙂
Bullseye!
What expressions? They look like zombies to me.
This has been a massive marketing failure. Jaguar, has historically been a brand that stood fin the middle ground, midway between the bargain basement sporting vehicles and the upper priced vehicles, such as Aston Martin. They weren’t for budget vehicles, by any means, but they offered excellent value for persons seeking high end features.
Over the years, the brand’s identity has moved upmarket, but Jaguar brand has always had meaning. Now, it appears that they are changing the identity and making the brand an homage to non conformity. The market has reacted, and sadly, the brand has suffered because of it. It amazes me just how many products have lost all meaning and all identity.
Don’t get me wrong, I’ve never been in the economic category that placed me in the Jaguar market. But I respect that someone who has worked hard and achieved success has every right to buy products which suit their tastes. If I had been a couple of strata higher, economically, I might have wanted a Jaguar, but there isn’t enough money in the world to make me want one nowadays, and rebranding it like something from a circus sideshow only makes it less appealing.
We are living in a time when the values of many people are reversed from what was common in the past. Instead of building upon the good, the social trend seems to be to praise the bad. I no longer think in terms of Democrats versus Republicans, or even Liberals versus Conservatives, but instead, I think in terms of what the book of Isaiah tells us …
Isaiah 5:20 Woe to those who call evil good
and good evil,
who put darkness for light
and light for darkness,
who put bitter for sweet
and sweet for bitter!
So, where do we stand? Do we want to do our best to reflect the goodness of our Creator, or are we created in God’s image, but seek to hold out for a better offer?
Torrie is right on in her comment. There are several reasons for Jaguar’s recent decline, but that ad did not help only hindered. Go woke, go broke, as they say. I would like to have one of those new Jaguars and feel like a James Bond for the Kingdom of Christ, taking every thought captive to Him 🙂