Gee, you miss stuff like this when you don’t watch TV.
This ad is supposed to make you want to buy a Jaguar–sight unseen, of course. All we see is freaky models who don’t look quite alive–or quite human, for that matter–doing freaky things.
Someone said, “Now we know where the ad team for Bud Light went.” But this is worse. Someone else said, “We’re here to delete ordinary.”
How about a little honesty? For instance: “Hi! We’re always looking to recruit new faces for our jolly squad of perverts and wackos. If you think you might be weird and twisted enough to be one of us… shave your head, dye your face, and wear a tutu. And don’t worry about looking for us: we’ll find you!”
So much for Western civilization.