He has a lot to answer for
We see Edward Bernays’ legacy–that is, the theory and practice of public relations–all around us in technicolor, these days. Democrats, the nooze media, Hollywood, and celebrities of all stripes are positively swarming over us, applying every PR trick in the book to win our support for their “fundamental transformation” of America.
Here’s the article I wrote about this for Chalcedon:
One point I didn’t get around to mentioning: Bernays wrote this essay in 1947, after the world had just spent a harrowing six years watching the mischief done with these techniques by the Nazis. What would the essay have looked like if he’d written it in 1937? Think about that.
“Engineering consent” is a tool that can be used just as well for evil purposes as for good. Think of the public relations tsunami that hit us with “transgender.” Think of “Black Lives Matter.”
Come to think of it, it’s a little hard to name any good things accomplished by consent engineers.