Tag Archives: cereal box prizes

A Good Idea Gone Bad

Image result for images of almond delight free cash in every box

As long as we’re on the subject of cereal box prizes, let’s go just a little ways down Memory Lane, back into the 1980s.

How do you get people to try a new cereal? Well, the advertisers of Almond Delight came up with a swell idea: offer “Free Cash in Every Box.” Consumers had a chance to find either real legal tender–$1, $5, $50, or $500–inside the box, or else a bit of foreign  currency. Now if that wasn’t going to make the product fly off the shelves, what would?

They didn’t calculate for Original Sin.

Imagine our disappointment when we brought home a box of Almond Delight and found that someone had already slit it open with a box-cutter and removed whatever money was inside. We were even more disappointed when we went back to the store and found every Almond Delight box on the shelf similarly treated. Every last one of ’em had already been slit open. I need hardly add that we didn’t buy it again.

Maybe  “Free Cash in Every Box” wasn’t such a good idea, after all.

The thing to remember, though, is that this was the brainchild of highly-paid professionals who supposedly knew what they were doing.

Or, as Isaiah once put it, “Cease ye from man, whose breath is in his nostrils: for wherein is he to be accounted of?” (Isaiah 2:22)


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